Step 3: Personalisation And Relevancy Through Real-Time Data

Actionable Tips To Help You Turn Data Into Relevant Messaging

Go Beyond Vanity Metrics for Successful Customer Engagement
Data is vital to modern marketing, and an effective measurement strategy empowers brands with the information they need for long-term engagement. In this guide, we’ll explore what to track, what to measure, and how it can drive tangible business growth.
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How Ibotta Uses Personalisation to Drive Brand Loyalty
Curious how Ibotta used Braze and machine learning to drive higher conversion rates? Here, we'll examine how the brand sent users highly-customized brand experiences to drive stronger brand loyalty.
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Marketing Automation: Why Streaming Data Matters
An ongoing stream of real-time customer data is the fuel that an effective customer engagement engine runs on. Learn how you can use data to optimise your marketing campaigns for better customer experiences.
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BrazeTV: An Introduction to Canvas
Whether your brand is just getting started with personalisation or a marketing automation pro, Braze can help. In this video, we’ll introduce you to Canvas, the Braze platform’s customer journey tool.
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Ready to Redefine Brilliant Customer Experiences?

Congratulations on completing our Step-by-Step Guide to Achieving Brilliant Marketing!
No matter where you are in your customer engagement journey, Braze can help you deliver the brilliant experiences today’s customer craves and drive growth. Connect with our team to learn more.
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