Key Measurements for Customer Engagement

Data is vital to modern marketing, and an effective measurement strategy empowers brands with the information they need for long-term customer engagement. But knowing exactly what to do with the data makes all the difference. How can brands leverage data to identify customer needs and deliver powerful campaigns with real value?
At Braze, we’ve compiled a comprehensive guide to help brands to tackle a measurement strategy that goes beyond one-off metrics. Download the guide to learn what to track, what to measure, and how it can drive business growth. 

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In this guide, you'll learn:

  • The 4 stages of measurement and what to measure in each stage
  • How to identify high-value actions and optimize them
  • How to transform data from customer behavior into a more relevant messaging strategy
  • Key measurement steps every brand needs to take and avoid
Download Guide

In this guide, we'll walk through:

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Retention Strategies

Great marketing is built on data. But to build a successful customer engagement strategy, you need to ensure that the information you collect is accurate, up to date, and meaningful. Learn how to make that happen with our guide to building a top-flight data collection strategy.

Retention Campaigns

A best-in-class customer engagement platform can make it easy for brands to effectively engage, retain, and monetize their customers. Learn how freelance services marketplace Fiverr took advantage of testing and customer journey management tools to re-engage lapsing users and drive stronger revenue.

Master the Customer Lifecycle

When a brand focuses on lifecycle analysis and ensures that they're adding value at every turn, they make it possible to create powerful, effective campaigns that drive engagement, retention, and, ultimately, greater profitability. Explore 33 lifecycle campaigns that drive successful user journeys.
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