High Value Actions for Retail & eCommerce Growth

High Value Actions for Growth

Understand the actions your customers take that improve retention and increase engagement

ON-DEMAND WORKSHOP

High Value Actions are behaviours and activities you want your users to perform when they interact with your product, using the most appropriate channel to drive the highest long term value against the three pillars of growth: acquisition, retention, and monetisation.

What You’ll Learn:

1) Introduce you to the High Value Actions framework (as inspired by Amazon’s marketing automation);

2) Help you to identify the High Value Actions that are leading to your desired customer outcome; and,

3) Provide you with actionable steps to use these insights to drive the right customer behaviours.

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Learn from the best in the industry

When designed well, your cross channel engagement can drive high value actions to help customers over decision hills to enjoy your core value proposition, build habits, and stick around longer, which ultimately drives meaningful business results.

Braze has partnered with North Star, the Exclusive Partner for Braze in Australia and New Zealand. North Star consists of an expert team of engineers, strategists and marketers to help you unlock the value from your technology investments, to build for growth.

Featured Speakers

Warrick Godfrey, VP, Industry Solutions, Braze
Warrick has a wealth of international experience in marketing with a focus on growth, ecommerce, retail and mobile applications, including 10 years in Dubai leading marketing for Rocket Internet, Fetchr, Souq & Amazon. Warrick has specialised in startups in emerging markets over the past 15-years and joined Braze as VP of industry Solutions in 2019, after 4 years working as a client of Braze.

Christopher Fennell, Director Australia & New Zealand, North Star

Christopher has helped Product and Growth teams build better products and user experiences for the last 15 years. As Director at North Star, Christopher has worked closely with Australian and New Zealand customers to create brilliant experiences that grow revenue and increase engagement.
Christopher has, for many years, been working closely with some of Australia and New Zealand's fastest growing and most progressive companies including Canva, Zip, Afterpay.