Creating smarter
holiday campaigns
in 2020
Black Friday and Cyber Monday are right around the corner, with the holiday season not far behind. Especially for retail and e-commerce brands, this is a pivotal period for customer engagement. Holiday shoppers, however, don’t typically behave like your everyday customer, so it’s critical to identify, understand, and engage them appropriately to maximize your impact. It’s a task that’s easier said than done—particularly when you have to account for the uncharted waters of a global pandemic.
We’ve assembled a panel of strategic experts from Braze, Segment, and Looker to answer your questions about building smarter campaigns to engage and convert your customers this holiday season.
Join us on Tuesday, November 17 to ask them anything!
We’ve assembled a panel of strategic experts from Braze, Segment, and Looker to answer your questions about building smarter campaigns to engage and convert your customers this holiday season.
Join us on Tuesday, November 17 to ask them anything!
“Ask us anything, especially about...”
- Essential campaigns to consider during the holidays, and how to orchestrate them effectively
- Using customer data to create high-value segments for your holiday outreach
- Leveraging your data from past holiday seasons to inform this year’s campaigns
- How we expect macro trends brought on by COVID-19 to impact consumer behavior this holiday season, and how to adapt accordingly
Warrick Godfrey
VP, Industry Solutions
Braze
Warrick Godfrey is the VP of Industry Solutions at Braze, a customer engagement platform that delivers messaging experiences across push, email, in-app, and more. Warrick leads the charge for the company’s industry-focused approach, using the Braze platform to deepen customer engagement and ROI at a time of rapid change in consumer behavior, marketing channels, and the competitive landscape.
Prior to joining Braze, Godfrey was a senior leader in the Middle East’s leading marketplace, Souq.com, which was acquired by Amazon in 2017. He brings over 15 years experience to the company, grounded in digital marketing, mobile, and e-commerce technology from Amazon, Namshi, and Facebook.
Prior to joining Braze, Godfrey was a senior leader in the Middle East’s leading marketplace, Souq.com, which was acquired by Amazon in 2017. He brings over 15 years experience to the company, grounded in digital marketing, mobile, and e-commerce technology from Amazon, Namshi, and Facebook.
Katrina Wong
VP, Product Marketing and Demand Generation
Segment
Katrina Wong is the VP of Product Marketing and Demand Generation at Segment. She has a proven track record for launching products in new markets and helping companies move up to Enterprise. She has also created award-winning integrated campaigns with data storytelling.
Prior to Segment, Katrina worked at Hired, Zuora, Salesforce and SAP. She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping three companies scale from pre- to post-IPO.
Prior to Segment, Katrina worked at Hired, Zuora, Salesforce and SAP. She started her career as a management consultant for PricewaterhouseCoopers. With over 15 years of marketing experience, Katrina is passionate about helping companies through stages of substantial growth including helping three companies scale from pre- to post-IPO.
Daniel Mintz
Chief Data Evangelist
Looker
Daniel Mintz is the Chief Data Evangelist at Looker, which is part of Google Cloud. Previously, he was Head of Data & Analytics at fast-growing media startup Upworthy and before that, he was Director of Analytics at political powerhouse MoveOn.org. Throughout his career, Daniel has focused on how people interact with data in their everyday lives and how they can use it to get better at what they do.
Braze Bonfire is our virtual customer Slack community.
Register to join at braze.com/bonfire. If you’ve already joined, look out for the #ama channel to participate!
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2. Opt in to receive marketing communications from Looker. By registering you have read and agree to the Looker Privacy Policy. (https://looker.com/trust-center/privacy/policy)
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Braze Bonfire is our virtual customer Slack community. |
Braze Partners* Opt In
1. Opt in to receive marketing communications from Segment. By signing up, you agree to Segment’s privacy policy. (https://segment.com/legal/privacy/)
2. Opt in to receive marketing communications from Looker. By registering you have read and agree to the Looker Privacy Policy. (https://looker.com/trust-center/privacy/policy)
2. Opt in to receive marketing communications from Looker. By registering you have read and agree to the Looker Privacy Policy. (https://looker.com/trust-center/privacy/policy)
