Most retail brands know it’s more expensive to get customers to make their first purchases than their second one. In fact, research shows that just by keeping 5% more customers, brands can increase profits by 25% up to 95%. This means customer retention is one of the most important factors to long-term success.

At Braze, we looked at top retail companies, consumer research, and our own data to create a comprehensive retention guide to help you turn unengaged customers into enthusiastic shoppers. Download the guide to learn more.