Retention Strategies for Retail Brands
Most retail brands know it’s more expensive to get customers to make their first purchases than their second one. In fact, research shows that just by keeping 5% more customers, brands can increase profits by 25% up to 95%. This means customer retention is one of the most important factors to long-term success.
At Braze, we looked at top retail companies, consumer research, and our own data to create a comprehensive retention guide to help you turn unengaged customers into enthusiastic shoppers. Download the guide to learn more.