Great marketing is built on data. But to build a successful customer engagement strategy, you need to ensure that the information you collect is accurate, up to date, and meaningful. Learn how to make that happen with our guide to building a top-flight data collection strategy.

A best-in-class customer engagement platform can make it easy for brands to effectively engage, retain, and monetize their customers. Learn how freelance services marketplace Fiverr took advantage of testing and customer journey management tools to re-engage lapsing users and drive stronger revenue.

When a brand focuses on lifecycle analysis and ensures that they're adding value at every turn, they make it possible to create powerful, effective campaigns that drive engagement, retention, and, ultimately, greater profitability. Explore 33 lifecycle campaigns that drive successful user journeys.